Construction · 14 min read

Why Most GCs Are One Bad Quarter From Disaster

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General contracting carries structural risks defined by volatile margins, structural cash flow gaps, and massive subcontractor dependencies.

The 5 Operating Failures

Failure 1: Sales Pipeline Decay. GC sales cycles are long, but lead decay is fast.
Failure 2: Estimating Chaos. Quotes that are inconsistent and inaccurate.
Failure 3: Project Communication Black Holes. Informal communication kills margins.
Failure 4: Subcontractor Coordination Fragility. Operations that depend on owner heroics.
Failure 5: Cash Flow Visibility Gaps. Seeing the problem only after you're in it.