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Med Spa · 14 min read
The 73% Rule: Building Predictable Recurring Revenue
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There's a number that quietly separates the med spas that thrive from the med spas that grind: 73%.
That's the percentage of med spa revenue that comes from repeat patients. Three out of every four dollars your practice makes comes from patients you've already acquired.
Yet most practice owners spend 90% of their budget chasing new patients. The high-performers built the retention infrastructure first.
The Retention Stack
- Layer 1: Treatment Plan Conversion. Framing every first visit as a 12-month care plan.
- Layer 2: Membership & Package Conversion. Systematically asking for commitment at the highest-trust moment.
- Layer 3: Retention Sequences. Filling the gap between treatments with education and reminders.
- Layer 4: Reactivation Engine. Pulling lapsed patients back into active revenue.
- Layer 5: Referral & Advocacy. Turning your best patients into a frictionless sales channel.
