| What they sell | Tactics you rent monthly — ads, posts, campaigns | A complete system you own — installed once, yours forever |
| What they report | Impressions, clicks, reach, "engagement" | Leads, calls, booked appointments, revenue attributed to the dollar |
| Lead follow-up | Your problem — they generate, you chase | AI handles it in under 60 seconds, 24/7, automatically |
| Who owns the assets | The agency — you leave with nothing | You do. Ad accounts, CRM, website, data. Day one. Always. |
| Accountability | Month-to-month contracts, zero performance standard | 60-day guarantee — 20 qualified leads or we work free |
| Client load | Unlimited — quality drops as they scale | Capped at 5 new clients per month. No exceptions. |
| Who they serve | Any business that pays — no specialization | Only home service & healthcare. Nothing else. Ever. |